Case Study

4AM SKIN

4-in-1 Skincare Vessel

(2023)

Background

In alignment with 4AM Skin’s mission to celebrate the vibrant spirit of nightlife, this concept introduces a 4-in-1 refillable skincare vessel designed for life on the move.

Whether you're out until 4AM or working late into the night, this compact system simplifies skincare without sacrificing style. Built for convenience and ritual, it reflects 4AM Skin’s ethos of ease, speed, and beauty for the fast-paced, never-offline generation.

Scope of Work

Product Design

Packaging Design

Graphic Design

Photography

Brand Identity

4AM Skin is a skincare brand born from nightlife and built for movement, designed for those who thrive in the in-between hours. Rooted in a philosophy of simplicity and functionality, the brand embraces a minimalist design language with clean lines and intuitive forms. Since its launch in June 2021, 4AM Skin has been featured in Vogue, W Magazine, and Allure for its forward-thinking approach. Now at a pivotal moment, the brand seeks new strategies to evolve and continue growing.

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Problem Identification

Despite catering for nightlife convenience, 4AM falls short in aligning their products with their Brand Identity.

Disconnect between brand promise and product reality ; Brand promises simplicity, functionality, and multi-functionality.

Product lineup features only a day and night serum, claiming multi-functionality from 20 ingredients in one bottle.

Exploration

This phase was about finding a form that felt true to 4AM Skin's identity while being practical and user-focused. I wanted something compact and intuitive that could hold multiple skincare steps in one simple system.

The goal was to create a product that made sense for people always on the go, something easy to refill and use without overcomplicating the experience. This set the foundation for my sketch models and early testing, where I began exploring size, functionality, and how to integrate everything into one cohesive object.